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New Alberta Emergency Alert (AEA) Wireless Public Alerting

~~Alberta Emergency Alert (AEA) issues alerts for weather events, natural and man-made hazards, Amber Alerts, and other emergencies that could pose an immediate threat to life.  This life-saving network warns Albertans of an occurring or impending emergency or disaster and tells them what action to take to protect themselves and their families.

Alerting continues to evolve and find new ways to provide alerts to Canadians. Effective April 6th 2018, the most serious alerts will go directly to wireless devices (compatible smartphones, some tablets, and potentially other electronics) in an impacted area.  Wireless Public Alerting (WPA) marks a significant change in the way the public will receive alert messages.  This short alert message will be the first indication of a serious emergency event and compliments other alert distribution methods such as radio/TV and social media. 

As a result, a public awareness and education campaign is starting on March 12th with the revision of the www.alertready.ca and www.emergencyalert.alberta.ca websites.  Wireless Service Providers (for example Rogers, Telus and Bell) and the Weather Network (Pelmorex) will be communicating direct-to-consumers, and through social media and radio/TV campaigns that share key messages.  For example, consumers will start to receive WPA text messages and mail inserts from their service provider starting March 12th.

The first planned national wireless public alert test is scheduled for Wednesday May 9th at 1:55 p.m. during Emergency Preparedness Week.

The combined public awareness/education campaign and national test will likely generate considerable media and public interest.  The attached Frequently Asked Questions provide more information so your organization can prepare for potential questions and concerns.